ZWILLING J.A. Henckels, Solingen

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ZWILLING - the best use of each and every pixel

ZWILLING is a traditional German knife manufacturer, renowned around the world for its high-quality knives and premium kitchenware.

Our job was to relaunch the ZWILLING online shop and maximize its conversion rate by making the purchase of high-class ZWILLING products a true brand experience.


How do you make a “random” online shop stand out from the rest, not only through design, but by truly optimizing functionality and thus the shopping experience.


The first ever product grid with adaptive results. We looked at the space available and made the best use of each and every pixel. The search grid simply changes according to the number of results. The fewer results, the fewer rows in the grid, the bigger and more lavish the presentation of each individual product. We also defined a special elongated grid size to present the core product—ZWILLING knives—in a befitting shape.


An elegant design with lots of white space for an open and sophisticated feeling, which works hand in hand with functional and smart grid organization. We turned ZWILLING products into “heroes” and delivered a completely new online shopping experience.



Unternehmen (Auftraggeber): ZWILLING J.A. Henckels, Solingen


Konzeption, Umsetzung: denkwerk, Köln


Vogelsanger Straße 66
50823 Köln
+49 221 2942-100

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