Onlineshop

ZWILLING J.A. Henckels, Solingen

  • JDW 2016  - Shortlist der Jury
    JDW 2016, Digitale Medien (Produkt-/Servicewebseiten)

ZWILLING - the best use of each and every pixel

ZWILLING is a traditional German knife manufacturer, renowned around the world for its high-quality knives and premium kitchenware.

Our job was to relaunch the ZWILLING online shop and maximize its conversion rate by making the purchase of high-class ZWILLING products a true brand experience.

Problem

How do you make a “random” online shop stand out from the rest, not only through design, but by truly optimizing functionality and thus the shopping experience.


Solution

The first ever product grid with adaptive results. We looked at the space available and made the best use of each and every pixel. The search grid simply changes according to the number of results. The fewer results, the fewer rows in the grid, the bigger and more lavish the presentation of each individual product. We also defined a special elongated grid size to present the core product—ZWILLING knives—in a befitting shape.

Outcome

An elegant design with lots of white space for an open and sophisticated feeling, which works hand in hand with functional and smart grid organization. We turned ZWILLING products into “heroes” and delivered a completely new online shopping experience.

Webadresse: zwilling-shop.com/

Auftraggeber

Unternehmen (Auftraggeber): ZWILLING J.A. Henckels, Solingen

Kreation

Konzeption, Umsetzung: denkwerk, Köln

Projektteam

denkwerk
Vogelsanger Straße 66
50823 Köln
Deutschland
T
+49 221 2942-100

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