Social Tools

Stanley Black & Decker Deutschland, Idstein

  • EMA 2018  - Shortlist der Jury
    EMA 2018, Digitale Medien (Mobile/Apps)

Black&Decker is in the process of consequently digitizing itself. It’s a step towards becoming more visible and tangible for an urban target group that is still very much interested in DIY, but doesn’t go to hardware stores.

Black&Decker "Social Tools" is a concept for a smart tool cupboard for housing communities. Using an app, tools can be borrowed or reserved and an exchange with the community is possible. Even the billing is done here. It’s a solution that solves a problem known to everyone. It not only digitizes the brand and products, but gives the entire industry a boost.



Unternehmen (Auftraggeber): Stanley Black & Decker Deutschland, Idstein
Marketingleitung: Matthias Link


Konzeption, Umsetzung: denkwerk, Köln
Creative Director: Alina Schlaier
Visual Design: Narciso Arellano Medina
Softwareentwicklung: Benjamin Wolf
Design Research Lead: Lucia Grompone
Projectmanagement: Nicolai Baumgartner
Konzeption: Charlotte Block, Josefine Leonhardt
Text: Regina Jorde

Creative Direction: hobby.denkwerk


Vogelsanger Straße 66
50823 Köln
+49 221 2942-100

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