The world through different eyes

Deutsche Synästhesie-Gesellschaft, Aukrug

  • EMA 2018
    EMA 2018, Digitale Medien (Mobile/Apps)
  • Gold
    Gold

Synesthesia is a neurological phenomenon where the stimulation of one sense triggers another. For example, synesthetes can taste shapes, see music and hear colors.

About 90 million children worldwide are synesthetes.

But because physicians and parents are unaware of this phenomenon, almost no children are correctly diagnosed and therefore receive improper treatment.

Our task was to explain the phenomenon to a wider audience. But rather then tell we decided to show them the world of synesthetes. with the world’s first synesthetic VR app.

Webadresse: www.pipipi.de/synesthesia_vr.html

Auftraggeber

Unternehmen (Auftraggeber): Deutsche Synästhesie-Gesellschaft, Aukrug
Projektmanagerin: Molly Holst

Kreation

Konzeption, Umsetzung: denkwerk, Köln
Creative Director: Alina Schlaier
Art Director: Raphael Ferraz
Konzeption: Josefine Leonhardt
Motion Director: Gregor Kuschmirz
Motion Design: Alexander Mitzkus
Redatktion: Corinna Voss
Strategie: Ulrike Stemmer
Projectmanagement: Marcel Nürnberger

Projektteam

denkwerk
Vogelsanger Straße 66
50823 Köln
Deutschland
T
+49 221 294210-0
F
+49 221 294210-1

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