Beautiful Minds - the world of Synesthesia
Deutsche Synästhesie-Gesellschaft, Aukrug
EMA 2018, Digitale Medien (Produkt-/Servicewebseiten)
Synesthesia is a neurological phenomenon where the stimulation of one sense triggers another. Synesthetes can taste shapes, see music and hear colors.
About 90 million children worldwide are synesthetes.
However because physicians and parents are often unaware of this phenomenon, almost no children are correctly diagnosed and therefore receive improper treatment.
Our task was to make the phenomenon known to physicians, parents, teachers and caregivers. But rather than speak about it we decided to show them the world of synesthetes.
We visualized this phenomenon while raising awareness and providing information with the world’s first interactive synesthetic website - complete with a synesthetically composed song as a soundtrack.
AuftraggeberUnternehmen (Auftraggeber): Deutsche Synästhesie-Gesellschaft, Aukrug
Projektmanagerin: Molly Holst
KreationKonzeption, Umsetzung: denkwerk, Köln
Creative Director: Alina Schlaier
Art Director: Raphael Ferraz
Konzeption: Josefine Leonhardt
Motion Design: Gregor Kuschmirz, Alexander Mitzkus
Redaktion: Corinna Voss
Strategie: Ulrike Stemmer
Projectmanagement: Marcel Nürnberger