Rudi - a Giftfinder with Flair

MediaMarkt, München

  • EMA 2018  - Shortlist der Jury
    EMA 2018, Digitale Medien (Social-Media-Aktivitäten)

Our task was the development of a pre-Christmas activation idea that inspires Media Markt Facebook fans to buy their gifts in the electronics store’s online shop. In the pre-Christmas season, there’s no shortage of offers – but most people are short on time and ideas. So we developed Rudi - a Facebook Messenger bot.

Rudi speaks people where they are often found today and via a medium they gladly use– chat. Lovingly illustrated and animated, Rudi is never been at a loss for words, even when the requests exceeded his artificial intelligence. And because he learns with each interaction, he’s already fit for the next Christmas holiday



Unternehmen (Auftraggeber): MediaMarkt, München
Marketingleitung: Thomas Hesse


Konzeption, Umsetzung: denkwerk, Köln
Creative Director: Patric Schäfer, Sandra Griffel
Art Director: Raphael Ferraz
Projectmanagement: Georg Boine
Visual Design: Laurent Mondoloni
Strategie: Ulrike Stemmer


Vogelsanger Straße 66
50823 Köln
+49 221 2942-100

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